Charley lives and breathes beauty retail. With over a decade of experience across brands, stores and retailers, she’s seen first-hand what makes things work and what gets in the way. A natural connector and team builder, she brings people together, spots the details others miss, and always keeps the brand’s bigger picture in mind. Everything Else Beauty was born from her belief that brands deserve more than box-ticking support. They deserve people who care.

James is the behind-the-scenes operator who keeps things moving. With a background in people management and operations, he brings clarity, calm and a strategic eye to every part of the business. He’s the go-to for making the complex feel simple, helping brands navigate challenges with confidence. While Charley brings the retail magic, James makes sure the foundations are solid. Together, they’re the perfect balance.

Georgia is the detail-obsessed organiser at the heart of the day-to-day. Whether she’s coordinating store visits, managing reporting or smoothing out logistics, she’s all about making things run seamlessly. With a background in luxury retail and a love of systems, Georgia brings a thoughtful, behind-the-scenes approach that helps brands feel supported, prepared and in control.